
Why does a solid SEO plan matter for a new URL or brand?
According to studies, websites that change URLs or get a new business name can lose up to 20% of their website traffic. They can also experience a period of 30 to 60 days of traffic issues.
With buy/sells averaging 200 or more a year in the automotive space, there are many new brand names and URLs entering the digital space all the time, all suffering traffic and performance loss at a time when they need eyes on their new business.


Ensure your new brand name, URL, or website migration is in expert hands with
IgniteSEO

What is IgniteSEO?
Dealers who undergo a brand name transformation have a lot of things to worry about. Losing their website rankings shouldn’t be one of them.
IgniteSEO is a 3-month accelerated SEO program for new dealers, website migrations, or dealers that have undergone a buy/sell.
IgniteSEO is a 3-month accelerated SEO program for new dealers, website migrations, or dealers that have undergone a buy/sell.
An experienced analyst performs onsite and off-site optimizations, creates content for your homepage, inventory pages, and business-driving pages, handles 301 redirects and sitemaps, creates impactful backlinks, updates your Google My Business listing, and more to start sending the correct search signals about your new business in a short amount of time.
IgniteSEO is for dealerships looking to improve significant SEO deficits. For ongoing, fully managed SEO service, choose PowerSEO.
Case Study
IgniteSEO has been successfully proven to take new dealership brands from zero to driving organic traffic within three months.
83% more
front page visibility
Pilot dealers showed in the top ten search results for keywords that matter
+2,000 new
organic visitors
Pilot dealers saw more organic visitors to their new brand’s website in the first three months
3 SEO Tips for Dealers Undergoing a Buy/Sell
Buy/sells can happen quickly – sometimes in just a few days. But SEO takes time. A good search engine optimization strategy might not pay off for months.
Undergoing a buy/sell can have a big impact on your website rankings and traffic.
- If your brand name changes, you need SEO
- If your URL changes, you need SEO
- If you change your brand name and/or URL, it’s almost like getting a brand new website
This can be overwhelming for new owners. That’s why we’ve put together some tips for dealers undergoing a buy/sell.
