Flexible. Coordinated. Efficient. Effective. Smart.
Sincro is proud to be a GM-approved provider of the GM Dealer Digital Solution — Enhanced Digital Advertising. Exclusive alignment with GM and GM LMA advertising allows us to maximize your ad budget within a true integrated cross-channel network.
Advertising Packages
A Suite of Solutions For Any of Your Business Strategy Needs
Basic
- Dedicated Digital Advertising Analyst Support
- New cars, Used cars and Fixed Ops advertising across desktop & mobile
- Sincro AI Optimization: Bid, Multichannel & Cross-Channel
- Digital Strategy Development
- Proactive recommendations and adjustments based on analytics reviews
- Strategy and performance call: MONTHLY
- Execute custom campaigns to reach desired audience and goals
- Creative: CUSTOMIZABLE, OEM-PROVIDED, DEALER-PROVIDED
Plus
- Dedicated Digital Advertising Analyst Support
- New cars, Used cars and Fixed Ops advertising across desktop & mobile
- Sincro AI Optimization: Bid, Multichannel & Cross-Channel
- Digital Strategy Development
- Proactive recommendations and adjustments based on analytics reviews
- Strategy and performance call: MONTHLY
- Execute custom campaigns to reach desired audience and goals
- Creative: CUSTOM (3), CUSTOMIZABLE, OEM-PROVIDED, DEALER-PROVIDED
Premier
- Dedicated Digital Advertising Analyst Support
- New cars, Used cars and Fixed Ops advertising across desktop & mobile
- Sincro AI Optimization: Bid, Multichannel & Cross-Channel
- Digital Strategy Development
- Proactive recommendations and adjustments based on analytics reviews
- Strategy and performance call: MONTHLY
- Execute custom campaigns to reach desired audience and goals
- Creative: CUSTOM (5), CUSTOMIZABLE, OEM-PROVIDED, DEALER-PROVIDED
Channels
Basic
- Paid Search
- Display
- Retargeting
- Video (YouTube, Pre-Roll, Facebook): A LA CARTE
- Social Suite VIN Advertising: A LA CARTE
- PowerSEO+: A LA CARTE
Plus
- Paid Search
- Display
- Retargeting
- Facebook Display Advertising
- Video (YouTube, Pre-Roll, Facebook): A LA CARTE
- Social Suite VIN Advertising: A LA CARTE
- PowerSEO+: A LA CARTE
Premier
- Paid Search
- Display
- Retargeting
- Facebook Display Advertising
- Pandora Streaming Audio
- Video (YouTube, Pre-Roll, Facebook)
- Social Suite VIN Advertising: A LA CARTE
- PowerSEO+: A LA CARTE
Sincro Social Suite
Consumers are building new shopping habits on Facebook and Instagram. Car buying is no different, and that's why dealers need to stay agile. Social Suite allows you to do that with VIN-level advertising that keeps your current inventory - and your brand - in front of your target audience on the social sites they use every day.
Key Features of Sincro Social Suite:
Image Hygiene
VINs are validated, images scrubbed and overlays added for the best possible Facebook relevance score
VIN Feed Creation
Product feed is created with your up-to-date inventory details
Ad Creation
New and used VIN ads are created in a preferred format (Carousel, Flat, Canvas, etc.)
Bid Pacing + Optimization
Bid budget pacing is adjusted daily through an extra layer of tech that determines the right CPC
Social Site Creation
Social sites are built within the social platform. The in-platform site creates a better Facebook relevance score for low CPL and CPC
Retargeting Via Dynamic Ads For Autos
In-site ads will continuously retarget potential buyers based off the type of vehicles they have clicked on
Sincro Video Advertising
Online video advertising combines the measurement and ad tracking of digital advertising with the visual storytelling power of television. Take advantage of national, local, or event videos and reach a targeted digital audience, which drives more engaged traffic to your website.
Source: Digital Drives Auto Shopping, Google November 2013
**Our Video product with GM includes the ability to run Pre-Roll, YouTube or Facebook video.
- Of all ad formats, online video is number one for driving consideration among shoppers. Source: Digital Drives Auto Shopping, Google November 2013
- Nearly 50% of auto shoppers visit a dealership after watching a video.
Source: Digital Drives Auto Shopping, Google November 2013
**Our Video product with GM includes the ability to run Pre-Roll, YouTube or Facebook video.
Sincro Video Advertising is available both as a component of the Premier package, or as an a la carte selection.
Key features of Sincro Video Marketing:
- YouTube, Pre-Roll and Facebook video available
- Interactive video ads with multiple calls to action
- Click-through to dealer websites
- Advanced analytics and tracking capabilities
- Premium website placement
- Creative customized to each dealership
Pandora
Streaming Audio
Partner with Pandora to capture your audience across their shopping journey using your existing radio creative.
*Available in GM Premier
- LOCAL – Pandora reaches 85M monthly listeners!
- MOBILE – Pandora is available on 2000+ devices and integrated in 190+ vehicle models.
- PRECISE – Pandora is measured by Triton Digital which generates ratings based on actual listening — not estimates based on meters and diaries.
- DATA-DRIVEN TARGETING – By pairing first- and third-party data, Pandora helps you target only the listeners you want in your PMA.
*Available in GM Premier
PowerSEO+
Shoppers Search Online. Get In Front With Sincro POWERSEO+.
Search engines are always updating their algorithms to provide shoppers with relevant experiences, specific to their search terms. What worked today may not work tomorrow — so partner with seasoned search engine optimization (SEO) experts who use industry-leading strategies and technology.
At Sincro, our POWERSEO+ solutions will maximize your dealership's visibility. PowerSEO+ is our comprehensive, fully-managed organic SEO service. Our highly-skilled automotive SEO team will work to keep your dealership's website delivering unsurpassed organic performance.
