
Digital Operations
Consulting
Expert guidance to take the lead with your website and in-store conversion strategy

Expert Consultation
From maximizing your website platform conversion rate optimization strategies to improving in-store processes and everything in-between, help your business be more effective, create better customer experiences, and ultimately sell more cars.
A digital expert on your team who is focused on your brand and goals can help you maximize value from your website and advertising, align online and offline strategy, and gain the edge you need to move your business forward.

Digital Performance Strategist
Digital Performance Strategists join your team to help you maximize the value of your website platform; developing custom merchandising, messaging, and marketing while finding and enabling optimizations to drive increased shopper engagement.
Not just account managers. Website Performance Managers.
Proactive, strategic website guidance from a dedicated digital marketing expert gives you:
- Support, enablement, and care for your digital strategy through conversion
- Effective shopper website optimization and merchandising strategy
- Extensive evaluation and reporting with actionable insights
Not just account managers. Website Performance Managers.

10/10 stores taking part in a 2019 WPM pilot saw a 54% average increase in VDP views YoY with some experiencing as much as 100% more VDP views.
Strategic optimizations drove visitors from the Vehicle Search Results Page to the Vehicle Details Page where visitors were more likely to submit email leads.
Digital Operations Consulting
Digital Operations Consultants (DOCs) are automotive experts that help you identify and actualize new opportunities and find new efficiencies for your business. They are your partner to help you deliver on your brand promise through every step of the customer journey to attract, convert, and retain customers.
Make more sales, uncover wasted spend, and drive customer engagement through deep analysis and optimized strategy. We'll improve execution of every facet of your digital marketing with strategies including:
- Digital Advertising
- Search Engine Optimization
- Social Media Strategy
- Website Operations
- Lead Management
- In-Store Processes
- Digital Retailing

Dealers spend an average of nearly $400,000 per year on digital – do you know where every digital dollar goes or how effective it is?
*NADA 2019
Enhanced Google My Business Management
Stay on the forefront of all the capabilities and value Google My Business (GMB) offers. Every element of your listings are critical to driving engagement, while gaining visibility even for shoppers who are no longer clicking search results.
Take your mind off the complexity of advanced GMB management with Enhanced GMB.
- Main listing optimization
- Nested service and parts listings creation and optimization
- Hours and special hours updates
- Weekly posts and inventory carousel updates for all listings
- Photo and video uploads
- Q&A management
- Monthly content coordination and reporting

MOZ shows that GMB is the #1 search signal for determining ranking in the local map pack, and is #4 for determining local SERP organic ranking.
This matters for local businesses because they need to dominate their local search rankings, especially the map pack, to drive leads and visits to their location.
https://moz.com/local-search-ranking-factors